A product page is an argument. I built the theme that makes it.

I built my first online store at 16. I've been doing some version of this ever since.

I ran ecommerce for a Shopify agency for three years. Hundreds of brands came through. Supplements, skincare, drinks, gadgets, food. I built a DTC brand of my own and sold it. Today I work with CPG founders on one thing: getting more of the people who land on their store to buy.

Over all those stores, the same thing kept happening. A founder picks a beautiful theme. They load their product. The page looks great and sells badly. There's a gallery, a price and a button, and nowhere to make the argument. What this is. Why it's different. Why it's worth the money. What happens if it doesn't work.

So I'd rebuild the product page by hand. Story first. Proof right next to the claim. Objections answered before anyone asks. A buy button that never leaves the screen and knows what the shopper just read. It worked, over and over, on stores of every size.

Conviction is that page, built into a theme. So you get it without hiring me to rebuild yours.

When you email support, you get me. I'd rather hear what's broken than guess.