Straight answers.

Conviction is in review for the Shopify Theme Store. Once it's approved, it will be sold there and only there. Shopify handles the payment and the license.

Yes. Shopify lets you add a Theme Store theme to your store and customize it with your own products for free. You only pay when you publish it.

Yes. One payment on the Shopify Theme Store, no subscription. Updates are free for as long as you use the theme.

Each purchase covers one store. One license covers every market inside that store. For a second store, buy Conviction from that store.

Shopify allows a transfer when both stores have the same owner and the old store is closed. Contact Shopify Support to start it.

New versions appear in your theme library. Updates that change settings install as a copy, so you can review before publishing. Every release is listed in the docs with what changed.

Conviction has no app dependencies, and every release is tested with Lighthouse before it ships. Shopify also checks speed before listing any theme.

It's built for brands with a product worth explaining: supplements, wellness, food and drink, beauty, devices. If you sell thousands of SKUs and shoppers mostly browse, a catalog-first theme will serve you better.

No. Everything is set in the theme editor. The docs walk through every section, and support answers setup questions.

Reviews, bundles and other apps plug in with app blocks on the product page. Subscriptions from Shopify Subscriptions, Recharge, Skio, Smartrr and any app that uses selling plans show up in the buy box on their own.

Conviction uses Shopify’s font library, which works on every device and loads fast. Pick any font there in Theme settings.

The person who built Conviction. We reply within 2 business days, Monday to Friday.

Yes, as a separate paid service from the same team. It is not part of the theme price. See setup and CRO services.